Mermaid High is a Spin Master franchise featuring mermaid dolls and a YouTube animated series about mermaid friends attending high school on land while keeping their secret identities hidden. The series, including the main characters Searra, Finly, Oceanna, and Mari, follows their adventures as they balance school, fashion, and their mermaid lives.

The inspiration for the packaging shape took form from the beauty inside a crashing wave. We leveraged the duality through character art to showcase the land and sea that the girls live in. Incorporating irridescent foil paper gave the package a premium look and feel at retail.