Some projects are one in a million…

Developing the new Brand Identity for Renner was an amazing and collaborative experience with my partner and the owners of the shop. Starting with a unique color palette, the letterform development leveraged the unique Palandrome to create a dynamic logo and branding system.

Two parts of a whole come together, representing the family that created Renner Racing Development. What unfolded was a comprehensive Brand that is known across the Motorsport community for a strong branding statement while breaking records at the track.