Rebranding an established brand is never an easy project.

We partnered with our Franchise Team to develop the updated Core PAW Patrol. We researched, brainstormed and after many rounds landed on a solution that is iconic, playful and modern.

We streamlined the approach to segmentation, creating a cohesive branding and planogram statement. Enhanced the logo with more shine and better legibility on printed materials. Established a bold PAW Blue that is supported by Chrome Silver. The packaging focuses on the Pups and their playful attributes, easily recognizable on shelf. Incorporate the strong organic PAW shield shape with strong and clean angles. Lastly, highlighting the HQ and Adventure Bay locations for storytelling.