NICKELODEON
ABBY HATCHER
CREATIVE DIRECTION + DESIGN Concept Development / Structure Development / Branding Development / Logo Development + Design / Illustration Direction / 3D Render Direction / Photography Direction
Concept Sketches : Sasha Mayer Structural Engineer : Michael French Illustration : Chad McCown MDA
Abby Hatcher is a little girl who has a big heart. She tries to help her friends learn from their mistakes and mishaps while also helping them to negotiate their emotions. In Abby's world, humans coexist with Fuzzlies, creatures that have their own unique ability that makes them special. Abby's parents own a hotel where many Fuzzlies live, including her best friend Bozzly who joins her on her adventures as they help others through life.
